Tuesday 14 June 2011

Derby Announcer 101

Derby announcing is one of those jobs that looks as though it should be easy, I mean it's just talking about derby right, and that's your favourite thing and you can talk about it for hours, right?  Well not exactly.
I've been announcing derby bouts for over a year now and in that year I think I've announced 35+ separate bouts (possibly more, I lost count trying to tot it up in my head). I was thrown into it very much at deepend when I was asked to announce at the Highland Fling tournament in Aberdeen.  There were supposed to be a gang of announcers taking turns but it ended up being myself and GRGs Helliverance for the entire weekend.  I had been studying the rules and terminology so thought that I had a handle on it all but there is more to it than just knowing the rules and not being afraid of the mic.

There are 2 distinct styles of announcing: Play-by-play and Colour.  This isn't to say that an announcer can only be one of these, you should be(and will be) a mix of the 2, it justs depends on how much of one you are over the other.
Play-by-Play is essentially breaking down what is happening on track during the jams. You'll be watching what the players are doing, what the refs are doing and making sure the crowd knows why things are happening. Why is that player skating to the bin?  Why is that Ref smashing himself on the top of the head with his wrist guard? Play-By-Play shouldn't be "Derby for Radio" i.e. don't simply tell the crowd what they can already see. Fill in the gaps with info they might not know.

Colour is all the other stuff that fills out the bout.  So this is talking about individual players or teams, talking about the win/loss records, Giving some background to the bout, the sport and the rules. Sometimes it's getting the crowd going and making some noise for the teams.

There are also jobs that go along with a derby bout that announcers do such as talking about the raffle and asking for the owner of a Red ford fiesta to move it from the hedge outside the venue, but I'm mainly talking about the announcing during the actual bout here.

I have worked with a number of people new to announcing(I say this like I am a wisened old veteran) and I always get asked in advance if I have any tips for them.  Here's what I normally say:

  • Learn The Rules and Terminology.  It helps to call a game if you know the hand signals and why penalties are called.  Also referring to moves by the accepted terms such as "Star Pass" or "Grand Slam" helps the crowd pick it up as the bout progresses.
  • Watch the jam refs when the jammer is leaving the engagement zone. On the first pass this will let you know who is lead jammer, or even why they aren't. On the subsequent passes it means you can see how many points they picked up.
  • Listen for the whistles.  If a player is going to pick up a major penalty there will be a whistle blown first. When you hear that whistle look at the ref as they should be onto the part where they are giving the hand signal and now you know what the penalty was for.
  • Try not to only focus on the jammers.  They are the ones that are easiest to pick out on the track due to their starting alone and of course the helmet panty but you need to also talk about the blockers out there giving their all in that position.  If you see a big hit, mention it. If a wall of blockers is totally controlling the front of the pack, give it a shout.
  • Learn the player numbers.  If you generally work with one league then you will naturally get familiar with their player numbers so concentrate on the away team.  You will see the player number more than the name on the shirt and if you know the numbers it makes it more fluid when making the calls.
  • Perfect pronunciation prevents punchings.  Skaters spend a lot of time finding the greatest derby name. If you think it could be pronounced a couple of different ways go and check with the player or their line-up before the bout starts. This also applies if the skater has a clever pun or malapropism in their name, get it right or you will be contravening the next rule...
  • Make sure you have a mental swear filter!  This is especially important as it is after all a family event.  If you see that magical apex jump combined with a Star pass try not to get over excited and swear over the mic.
  • Don't say anything about a player or ref that you wouldn't say to their face.  They will be at the afterparty and they probably heard you...
  • Don't give tactics away.  I have seen and heard so many announcers say stuff like "And the Green Jammer is coming up to the back of the pack" and you can see the jammers expression of "Cheers, I was trying to sneak through and now this B4 has spotted me...".  Basically don't mention stuff which may give away a teams tactics.  Obviously if one team has taken a knee at the start and the other blockers are aware then talk about it as much as you like.  If they are blissfully unaware then keep it shut until the first whistle has gone.
  • Don't question a refs judgement. If you start saying that such and such a ref has made a bad call then the crowd could turn on the refs as a whole.  The refs do a hard job and have to call things as they see them. When you are on the sidelines and looking from different angles and from a stationary position things can look very, very different to how the refs see them. 
  • Try and be marginally impartial. There are 2 teams out there skating and both deserve to be treated with respect. If you are working with the announcer from the other league then you can both specialise in your own team but there shouldn't be any "My team's better than yours" going on.
  • Always wait for the score to be confirmed. Especially if it's a close game.  I've announced a bout before where there were a couple of points in it and as the scores were checked the scoreboard kept getting updated and changed so there was a weird back and forth of cheering from the 2 sets of fans.
  • Have fun.  Afterall it's why you're doing this in the first place.
All of this is what I have picked up since I started.  Some of it I figured out for myself, some I gleaned from working with some great announcers in the sport, some of it I learned the hard way!

Friday 3 June 2011

Spreading the Good Word - Promoting Your League and the Sport

As one of my duties within NRG I have the great pleasure of being involved in the marketing and PR committee and if I say so myself we've been pretty successful in getting the word out about Roller Derby in the North-East and of course getting the all important bums on seats for our first couple of bouts.  So, what are the best ways to promote your league?  Here are some ideas:
  • Get in touch with the local press and media.  The local news stations are always after extra stories and something which is still considered out of the ordinary like Roller Derby will be the kind of thing they'll be after.  Especially if the positive aspects of the sport are pitched alongside the highly exciting, bashy nature of it.
  •  Speak to local colleges or Universities.  Media students are always looking for interesting new subjects to use in documentaries or exhibitions.  Make sure you make a deal with them to have access to anything they produce so you can use it for your own promotions.
  • Make friends with local radio.  We are lucky to have a volunteer radio station in Newcastle(the AlterNation show on NE1FM) and we're now regular guests on there. They have had us on the show a few times and came to a bout to record a piece which was then played the following week.
  • Put together a press pack.  It may sound a bit fancy and advanced but with all the people you will be contacting you will get sick of saying the same things over and over again.  Produce a press pack which contains some info about the league and the sport and then attach some photos which show you at your best. Make this available to your team to distribute as they are making contact with the local media.
  • Hit the Streets! Get as many of your team together in full boutfits and hit the pavements of your nearest town or city. The appearance of a gaggle of roller girls will get the interest of your average saturday shopper.  Some things to consider are the safety aspect, so ensure that it will be ok to skate where you are going and for jeebus' sake, wear your pads!. The other thing to check out is whether you need a license to hand out flyers on the streets.  Newcastle for instance requires a license to flyer and so when we go out it's purely for a shaking hands and chatting to people trip.
  • Attend local fetes, festivals and gatherings. If there is an event in your town or city then speak to the organisers about whether you can attend and promote your league, and then gather the troops and spread the word. In the past NRG have taken part in Zombie walks and had several stints of roller waitressing.  We have even been involved with a World record breaking attempt(Human Mattress Dominos would you beleive)!
  • Posters, Posters, Posters.  Good old postering, the staple of any media campaign. If you are lucky like us then you will have some phenomenally talented people in your league that can whip up posters in the blink of an eye, and you should utilise this as much as possible. Make sure your posters are clear and contain all the info they need to and catch the eye.  Don't fly poster!  It's illegal, looks bad and will do nothing for the reputation of your league.  The best option is to visit local businesses and ask if they will display a poster in their window or within their establishment. 
  • Use the Social Media. You can't escape twitter, blogging, facebook and all the other types of social media out there, so you might as well use it your advantage. Get a facebook page for your league, get a twitter account.  These are a must. Make sure you have a team of people to administrate these as they take quite a bit of time up responding to messages and requests. Get in touch with sites such as Rollin News and they will add you to the lists of leagues and will post updates of your upcoming events. The most important rule of using any digital media is DON'T SPAM PEOPLE!  I can't stress this one enough.  If you bombard people with 100s of tweets a day or 50 facebook posts then they will be inclined to block you and then they'll never see your message.
  • Gather Emails and addresses for a mailing list.  When you have events you can then send invitations or flyers to those people that have opted in.
Hopefully all of the above should give you some good ideas to help grow your league and the sport in general.
Something which I should probably add here, is a bit about choosing who represents your league. It shouldn't just be 1 or 2 people, but you need to be sure that whoever is promoting your league(and the sport) can be trusted to give good representation and stay "on-brand" (I hate myself for using that term...). If you have a team member that is a bit sweary, then it may not be great to let them do a live radio or tv interview...